You Change, I Change, and Everything Changes Why awareness — not effort — decides outcomes in business and life

I started my career and first business at 19. Today’s blog, like always, is written from my own real-life business experiences. I don’t write theory. I write only what I have lived through with clarity, awareness, and results.

A few months ago, someone approached me feeling completely stuck in business. The business was running. Revenue was coming in. Yet everything felt heavy — constant messages, repeated issues, mental exhaustion, and lack of clarity.

They wanted solutions.
Systems.
Business growth strategies.

I didn’t give any of that. 🙂

Instead, I asked them to change just one small behavior for seven days.

I asked them to stop responding immediately.
Pause for 10 seconds before every reply.
Then respond only to what actually moves the business forward — with focus, direction, and no loose ends.

It sounded insignificant. Almost too simple.
But they agreed.

A week later, they came back different.
Not excited — calmer.

They now had fewer conversations, clearer thinking, and one decision they had avoided for months was finally made. Nothing dramatic had changed outside, but they had changed internally.Two weeks later, something interesting happened.A draining client exited on their own.
At the same time, a better-aligned business opportunity appeared — without chasing.

They didn’t work harder.
They didn’t add new strategies.

They simply stopped operating unconsciously.

That moment reminded me of a truth I have seen repeatedly in business mentorship:

When you change, others adjust.
When awareness shifts, reality reorganizes.

And that’s where today’s conversation truly begins.

Why Change Is Difficult in Business

Change is difficult for almost everyone. Human beings are naturally resistant to change — especially in business leadership.

If you are a CEO, founder, business owner, or executive, this truth will resonate deeply.

We all know we need to change, but we don’t know:

• when to change

• how to change

• or what consequences change will bring
  
  

That unknown feels frightening.So people look for motivation, advice, or even luck.None of those work consistently and you already know that.

In modern business, when we feel stuck, we blame:

• the market

• inflation

• customers

• competition

• loyalty issues
  
  

All of which are beyond our control and cash flow still goes down.This is not a market problem.This is a clarity problem.

Change Is Not Emotional. It’s Behavioral.

In business, change is inevitable.If adaptability is not your nature, business is not your playground.
Most people say, “I am ready to change.”
What they actually mean is, “I am uncomfortable, but I don’t know what to change.”

Motivation, courage, and desire are not change.Change is the breaking of unconscious patterns.Unconscious repetition is stagnation.Conscious repetition is transformation.Effort alone doesn’t work.

I have seen business owners work long hours for years.Instead of problems reducing, they multiply.Irony, right?Small awareness-based changes alter the entire trajectory of business and life.

“Nothing Is Changing” Is Usually a Lie

Back in 2017, I launched an idea in my academic research-based industry.
The idea was not new, but the execution was different.

My managers kept saying, “Nothing is changing, sir. We are trying very hard.”

I listened carefully.

Then I built a new company with a new leadership structure.
I knew my strategies would eventually be copied by the industry — and they were.

But before that happened, those strategies helped me generate millions in profit.As a sharp businessman, you must change strategies continuously. Otherwise, others will copy them cheaply.Free and cheap copies always sell faster.That’s business reality.

I changed.
My team changed.
And everything changed for the better.

When You Change, Others Are Forced to Respond

Here’s something most people miss: You don’t need to demand change from others.You only need to change your standards.

When your internal tolerance shifts:

1. Certain clients stop fitting

2. Certain conversations stop repeating

3. Certain opportunities suddenly appear

No force.
No drama.
Just alignment.

Awareness Is Direction, Not Motivation.

As per my equation, Awareness + clarified intellect = Superconsciousness

real formula is simple:

Effort → Clear Intention → Conscious Action

With awareness-based business leadership:

• new ideas emerge naturally

• intuition sharpens

• decisions become effortless
  
  

It becomes possible to sense a client’s intent before they speak.Yes — this is possible with awakened consciousness.With that level of clarity, you can build any business, any life, any direction you choose.

Some people will read this blog and nod.
Others will feel uncomfortable and leave.

A few will recognize themselves —
and realize they don’t need more effort.

They need clarity, direction, and an honest mirror.

Those people always find their way.

If you need me, you already know — I am here.

Jai Sri Hari

Deb Om Malya